Do not make the tragic mistake that most people make on the Social Networks: constantly talking about them self and producing a social fatigue.
Their products, their contest, their offers and their promotions.
And lets be sincere:
When was the last time you logged into Facebook to check if your favorite soap was on sale?
Or that you where so happy that you can buy 2 sockets at the price of 1 that you decided to share the pure joy with your friends?
Or that you tough: Wow! this is original! A Facebook contest! I never saw something like this before!
And the sad truth is that this is what most of the brands are doing…
Great -you’ll say- but then what should I do? Because my competitors are doing contest non stop!
Better. If they make contest non stop they are getting price seekers, not real fans
Or you think that Apple got those rabid fans with Win-an-iPad contest?
Ok, so this is what you can do:
First, you need to remember that the most people are online for 2 reasons:
They want to be entertained or they want to be informed.
So if you can provide them with one of this two, you’re on the right track.
And if you can share valuable information in an entertaining way, you are ahead of 90% of everybody in this game.
(Of course, if that where so easy we will not be in a computer, but in a TV show!)
That’s why in the next post I’ll tell you 2 simple techniques to share compelling content with your followers (this is getting long enough already, thanks if you made to here!)